Sorted by Topic: B2C

Known for their impatience and lack of brand loyalty, Generation Y has become the Achilles Heel of many consumer brands. With Gen Y soon surpassing the number of baby boomers (Gen X) in the work force, companies cannot afford to …Read Post »

As communications consultants we have a particular responsibility to understand the news cycle. By analysing different news cycles over time we are able to identify interesting trends and plan accordingly for them.

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In the world of ‘PR,’ measurement or analytics remain elusive moving targets. Yes we all agree AVE’s are not the measure of PR. Really? How many of you still use these as a tool, justification to get the executive committee …Read Post »

Part 2 Part 1 of Social Media 101 for the Business to Consumer environment sets the scene for the theory behind social media, looking at: The purpose of social media for business The challenges faced and what businesses are getting …Read Post »

“Rise and rise until PR becomes reputation management” Earlier last week I had the privilege of attending the IMC 2012 Conference.  And I say privileged as there were certainly some clever people sitting in the room.  The content ranged from …Read Post »

The mining industry in South Africa is currently experiencing significant setbacks as strike action at the Lonmin Marikana mine continues to spread to surrounding areas; this is over and above the falling commodity prices worldwide and the closure of five …Read Post »

Each and every year the general public groans when the Minister of Finance increases “sin taxes”, and yes this goes up each and every year. Those that smoke and drink alcohol cringe at having to spend a few cents more …Read Post »