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In the Shoes…of an Intern

Contributed by Alice Cardarelli

You’ve just landed an internship! Congratulations! This is an exciting first step towards your future career!

However, internships might not be what you had envisioned throughout university, and could be the cause of a bit of a rough transition from the student life to the professional life.

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Whose Responsibility Is It, Anyway?

On Friday evening I left our European GM’s meeting in Milan with a sense of quiet optimism.  It’s no secret that we are navigating very tough business conditions across the EMEA region, I overheard the following statement at the meeting “we are in the middle of the business equivalent of World War II” however even in these difficult times FH South Africa is standing tall and weathering the storm to a fair degree.

Our internal Global mantra is ‘Go Beyond’ and I believe we have effectively been living this value for a long time.  Robust, sophisticated PR agencies in SA have been finding multiple revenue channels for years.

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Can PR in the Travel and Tourism Sector Boost Ailing Economies?

As world and business leaders around the globe gaze in astonishment at the Euro Zone crises and subsequent fall out for citizens and companies alike, it is no surprise that the travel and tourism sector in the United Kingdom (UK) are recommending PR support to boost economies in hard-hit nations such as Greece.

The Association of Independent Tour Operators and the Federation of Tour Operators in the UK have put their weight behind an open letter to the Greek prime minister, in a bid to persuade the government to use PR to deal with the country’s tarnished image to boost the economy, in the wake of their pecuniary meltdown and public riots.

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SA Press Regulation Overhaul Good for Democracy, PR

South Africa’s system of newspaper self-regulation is expected to undergo a major overhaul in line with recommendations by the Press Freedom Commission (PFC) last week.

Most importantly, the commission has recommended that the current system of self-regulation be replaced by a new system of independent co-regulation. The commission describes the proposed system, which will be unique to South Africa, thus:

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Diary of an Intern, by Current and Former Interns at Fleishman-Hillard

As one starts a career in communications it is natural to wonder how the real life experience of working will match up to perceptions developed at university or college. We aim to empower you by providing relevant advice and sharing our own experiences of being an intern. Meet FH’s current and former interns, here to guide and support you all the way:

 

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The Concept of Measurement Is Often Confused With Counting

Contributed by Harald SImons

When I approached a real estate agent to sell my house, he gave me his terms: 1.5% commission on the final selling price. In this digital day and age, I’m not very fond of that model, because through online catalogues your house virtually sells itself. I wanted more value for my money. So I asked him if he was up for an experiment: “what if I tell you what I ultimately want for my house, yet offer you 5% of every extra Euro you get for it? All you need to do now is decide what asking price you publish.” He agreed.

I accomplished a few things with his. Firstly, I truly engaged him in a project that could profit us both, and secondly I got the rather selfish gratification I made him work for his money. It feels good to be the client! But it also made me think about my own job, and how public relations is valued and rewarded. And to what extent we help our clients get their minds wrapped around the true value of our services.

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Watershed Week Ahead for SA Press

The South African press, which has been under attack from the ruling ANC in recent times for allegedly being a law unto itself, is set for a watershed moment next week.

The Press Freedom Commission (PFC) is due to release the results of its much-anticipated probe of the country’s system of press self-regulation on Wednesday (April 25). It is most likely to herald a major change in the way transgressions by the press against the public are resolved.

The PFC was initiated by Print Media South Africa, a representative body of newspaper and magazine owners, and the South African National Editors’ Forum. It was launched in July last year.

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Khoza – Pushing the ANC Over the Edge

Chairman of Nedbank [one of the top four banks in South Africa] Reuel Khoza boldly came out criticising the South African government on its leadership and direction challenging the country’s leaders in the Banks annual report, published at the end of March 2012, to lead with accountability.

“We have a duty to build and develop this nation and to call to book the putative leaders who, due to sheer incapacity cannot deal with the complexity of 21stcentury governance and leadership, cannot lead.” These are strong words indeed but the sentiments are certainly not new, but usually said behind closed doors and at the dinner table.

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Former Editor Joins Fleishman-Hillard

Respected former editor Thabo Leshilo recently joined the Fleishman-Hillard team as a Director. Thabo brings with him a wealth of knowledge of the media industry and business environment gained over two decades as a reporter, editor and columnist

He has held several key editorial positions during his illustrious career – including being transport editor, news editor, night editor and assistant editor at Business Report. He is a past winner of the coveted Sanlam Business Journalist of the Year Award – in the small business and RDP section.

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COP17: an aerial glance over my shoulder – no chips in the way!

A cop is not just a COP…

The whole Durban affair was bigger than people realise (and here I even exclude the myriad of side-events so many of us scrambled between)… It included the 17th time the Parties to the UN Framework Convention on Climate Change convened, as well as the 7th time the Parties to the Kyoto Protocol (CMP 7) met.

But that’s not all folks! Durban also hosted the 14th meeting of an Ad hoc Working Group on Long-term Cooperative Action under the Convention (AWG-LCA); the 16th meeting of an Ad hoc Working Group on Further Commitments for Annex I Parties under the Kyoto Protocol (AWG-KP); and a 35th meeting of the Subsidiary Body for Implementation (SBI) and the Subsidiary Body for Scientific and Technological Advice (SBSTA).

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